Insights

Insights Feb. 28

Data Show Apple Search Ads Might Be a Requirement To Grow on the App store

Apple Search Ads has become the go-to ad platform for many app makers. And not just the big guys, lots of indie develope...


Insights Feb. 28

This is Where AI Shines (and Generates Millions)

AI is the hottest trend in mobile apps in the last year and that's not changing any time soon. For many developers, AI a...


Insights Feb. 28

Short Drama Apps Are Taking Traditional Streamers' Growth

Streaming apps have gained popularity rapidly in the last few years, aided by covid lockdown and an initial abundance of...


Insights Feb. 21

Grok Dethroned ChatGPT Last Week - Can It Sustain this Momentum?

xAI launched Grok 3, a model it claims to be superior to OpenAI's latest update (o3-mini) last week, and the downloads f...


Insights Feb. 21

TikTok is Back in the US After Enormous Losses to ByteDance, Stores, and Creators

TikTok magically appeared on the App Store and Google Play two weeks ago, which means it could bring back its in-app pur...


Insights Feb. 21

Contrary to Common Belief, the Dating App Market is Still Growing - Up 10% in 2024!

There's been a lot of talk about the dating apps category declining in the last year but the numbers tell a different st...


Insights Feb. 21

Duolingo Pulled the Weirdest PR Stunt Last Week

Duolingo has had amazing success on the App Store and Google Play seeing its revenue continue to defy the norm and grow ...


Insights Feb. 21

Telegram Pulled a Reddit Move this Valentine's Day - And It Worked!

I've been following Telegram's revenue ever since the messaging app debuted a direct monetization model that isn't ads a...


Insights Feb. 14

The VPN that Won the Ban on TikTok

TikTok returned to the App Store and Google Play in the US this weekend after about a month of being officially banned. ...


Insights Feb. 14

X's Mobile Revenue Grew 128% in 2024, but the Competition isn't Slowing Down

January is behind us which means it's time to dig into X's performance as I have been doing since the platform launched ...


Insights Feb. 14

Squid Games and Naruto Proved the Power IP Has to Drive UA - The Most Downloaded Games in the World

A new year brings another chance to check in what mobile gamers are downloading worldwide. After poring over the figures...


Insights Feb. 14

Finally a Top 10 Worth $1N - The Highest Earning Games in the World

Let's take a look at which games were most successful in at getting gamers to open their (virtual) wallets last month th...


Insights Feb. 14

LinkedIn is the Highest Earning Social Media Platform Right Now

When thinking of quot;social networksquot; you might think about Instagram, X, or even Facebook. Maybe even SnapChat and...


Insights Feb. 7

Apple Has a New App and People Care (For a Change)

A few days ago, Apple shipped a brand new app to the App Store called Apple Invites. This app comes almost a year after ...


Insights Feb. 7

This Is What Users Really Think About DeepSeek, China’s ChatGPT Rival

DeepSeek stunned the AI and app worlds with its recent U.S. launch, racking up 2M downloads (and counting) within days. ...


Insights Feb. 7

ChatGPT's Revenue Thrives in the Face of Free Opposition from DeepSeek

The last few weeks have been pretty weird in the AI world. DeepSeek, a Chinese company, released a model that goes head-...


Insights Feb. 7

A Big Month for Streaming? These are the Highest Earning Apps in the World in January

January was one of the most hectic months in the App Store I remember. TikTok was actually banned, xAI released Grok, an...


Insights Feb. 7

Should TikTok Even Care About the US? The Most Downloaded Apps in the World in January

I crunched the numbers and ranked the most downloaded apps in the world in January, and didn't expect these results! ...


Insights Jan. 31

AI Apps are a $2B Opportunity and Thin Wrappers Make More Than You Think

I get asked all the time if there's still money in AI, and my response is always an immediate funny look because AI apps...


Insights Jan. 31

The Opportunities in AI Apps No One's Talking About Right Now

It's no secret that AI apps are one of the fastest-growing trends, generating millions for developers. If you're thinkin...


Insights Jan. 31

We Ranked Every AI App and Here Are the highest Earners

Can you guess which AI app is making the most money? If you've been listening to me for long enough, you know the answer...


Insights Jan. 31

The US is the Most Lucrative Market for AI Apps, But It's Not the Only One

The rise in demand for AI apps is a global trend, especially when looking at where the downloads are coming from, but re...


Insights Jan. 31

Not All AI Apps Belong To the Young

If I asked you to guess the age of users of AI apps, I'm sure you'll say quot;youngquot;, and you won't be wrong, but th...


Insights Jan. 24

The App Store Minted Hundreds of New Millionaires in 2024

People asked me if I think there's still money in apps all the time. I can do better than share my opinion - I have the ...


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