Stream Stream Hooray! The Highest-Earning Apps in August
This is a single insight from This Week in Apps - Can You Imagine?. Check out the full article for more insights.
I crunched the numbers and ranked the highest-earning mobile apps in August and can tell you right now, August was a quiet month, mirroring the stillness we saw on the downloads side.
TikTok was the highest-earning app in the world in August, according to Appfigures Intelligence. Despite a slight revenue drop in August, TikTok's was still the highest earner with $335M of net revenue (after fees), beating every other app across both platforms and when combined. This isn't a new trend nor a trend I expect to see changing any time soon.
ChatGPT cam in second in August. Its revenue also dropped when comparing August to July, but not enough to change its position. We estimate the AI king earned $170M after fees with the majority coming from the App Store.
YouTube, which used to be the consistent second, is now a reliable third. We estimate the video platform earned $137M after fees in August from the App Store (because it isn't using standard in-app purchases on Google Play).
So far, the top three were the same as July but earned less.
Tinder and Disney+ round out the top 5, just like July, but unlike the top portion, both earned more in August. Disney and date?
In fact, every app on our chart in August, with the exception of the top 3, earned more. It's hard to be at the top.
It's worth noting that summer is the best time for streaming, which is why we have four streamers on this chart where we normally only see two. Peacock and Crunchyroll made an appearance at 9th and 10th, respectively. That probably won't last, but it's good to see.
We estimate that together, the top 10 highest-earning apps made $1.3B in August after store fees. A tad bit higher than July but the difference is small enough that it gets rounded away now that we've crossed into big B territory.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
