Is Everyone on Vacation? The Most Downloaded Apps in August
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August is behind us, marking the end of summer and the return to school and work. But before the gold and glimmer have been replaced, let's see which apps won August.
I crunched the numbers and ranked the most downloaded apps in the world and just like July, TikTok wasn't the winner. Instead, it was ChatGPT that took the crown with 48M new downloads from the App Store and Google Play (but mostly Google Play) in August, according to our estimates.
Appfigures Intelligence shows TikTok came in second with 38M downloads and rival Instagram was tight behind with 35M downloads in August.
Facebook and WhatsApp came round out the top five most downloaded apps in August with 27M and 24M downloads, respectively. And yes, this is exactly the same list that we saw in July.
The entire list was fairly static in August with notable changes being Uber's ascent into the top 10 on the App Store and Threads climbing in the overall chart.
Together, our estimates show the top 10 most downloaded apps in the world make their way into 273M devices in August. A big drop from July, but with more people on vacation than normal, I'm not entirely surprised. Let's see if it'll recover in September.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
