Apple Wants to Know What You Think
Apple quietly rolled out a small change with an interesting impact a couple of weeks ago. They [made it possible to ra...
Hulu’s Unbelievable Month
I look at streamers fairly often, and most of the attention goes to HBO Max and Disney, the two fairly new apps that h...
Netflix Hits Another One Out of the Park
Original content has been the name of the game for a long time now. It's what's keeping HBO Max and Disney at the top ...
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A Better Way to Learn Math?
Like most things, tutoring is moving in-app. Photomath has been the clear leader in the math tutoring space for a very...
A Look at the Numbers Behind Pokémon Unite
Last week I looked at the latest release from Pokmon. It was too new so we didn't have too much in the form of numbers...
#23 - Beware the Subtitle Trap
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
#22 - To Subtitle or Not to Subtitle?
Why are all bingo apps copying the same bad keyword use pattern??? And, why bundles are maybe relevant (for ASO)
What's New in iOS 15 for App Store Optimization
The latest release of iOS bundles great features for developers that when used correctly can easily get more downloads. Here's how to use them.
#21 - You Need Those Yellow Stars
Why are all bingo apps copying the same bad keyword use pattern??? And, why bundles are maybe relevant (for ASO)
This Week in Apps #80 - No Way Down
TikTok dethrones Twitch as biggest revenue generator for creators!
IPO Du Jour: Toast
We'll open this week's round-up by looking at a company I wasn't too familiar with until it went public this week. Tha...
Pokémon UNITE Brings Pockets Together
Pokmon UNITE landed in the App Store and Google Play this week after debuting on Nintendo's Switch in July. The title ...
Paid Apps are Dead
We tweeted a stat earlier in the week that surprised many people, and that's that the share of paid apps, those you ha...
TikTok Delivers More Creator Revenue than Twitch in the U.S.
Twitch has been the top revenue generator for creators for a very long time. It was one of the first to enable paying ...
Dating App Revenue Grows 29% in Q3
Last for this week is a trend I've been talking about for a while now that we can see across a whole bunch of industri...
#20 - Zynga Made a Big Mistake
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
#19 - You Are My Density...
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
#18 - The Name and Subtitle Aren't the Same
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
This Week in Apps #79 - Just Like a Game of Quidditch!
West is meeting east in a wonderful display of revenue, Clubhouse turns one, the streaming wars continue, and an update about the lockdown.
Wingardium Leviosa!
Harry Potter: Magic Awakening launched in China last week and took command of the App Store's Top Grossing chart very ...
Paramount+ Is Still In the Streaming Race
Remember Paramount, originally CBS Interactive, which rebranded back in March? Well, it's still in the streaming race,...
Happy Birthday Clubhouse
Audio-first social network Clubhouse celebrated its first birthday last week. What a ride it's been for the new concep...
Showing Off Your Vaccination Status
New York has been at the forefront of covid since the beginning. It's continuing to do that with its vaccine passport,...
Ticketmaster Downloads Rise to to Pre-Pandemic Levels
Speaking of the unlockdown, one app that has its downloads directly correlate with the lockdown is seeing things go ba...
#17 - Stop Doing This. Stop Doing This.
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
#16 - An Easy Way to Hurt Your Ranks
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
