Time to Get Back to Work!
To give you broader insight into the app market we started going deeper and looking at the most downloaded apps in a d...
#31 - A Trick for Apps with In-App Purchase
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
#30 - Are Low-Popularity Keywords Easier to Win?
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
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This Week in Apps #83 - Will the HomePod Kill Christmas for Google and Amazon (Again)?
Creators and content are the name of the game in the store, and the money simply follows. This week's no exception.
LinkedIn Dumps its 2nd Largest Market
LinkedIn announced yesterday that it'd stop its operation in China. It's not that surprising of a move considering Lin...
Twitter's App Revenue Got a Bump Last Week
It's been a little over a month since Twitter released Super Follows. If you recall, the launch was mostly meh in term...
It Finally Happened! TikTok Creeps Into Top 10 Grossing Apps in the U.S.
TikTok is on fire for a whole bunch of reasons, and the one I see as being most important, revenue, is on the list. In...
Was Tapjoy a Good Acquisition for ironSource?
Another week and another acquisition that's shrinking the mobile ad market. This week it's ironSource, another ad netw...
Apple's HomePod Mini is Bad News for Alexa and Google Home
I use app downloads as a proxy for retail sales somewhat often because some devices must be operated via app. An area ...
#29 - Help the Algorithm See you to Get Better ASO results
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
To Do ASO Right You Have to Ask Your Users For This
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
📺 A/B Testing Part 3: Leveraging Seasonality with Ian Irving from The BBC
Taking advantage of seasonality can help you get better conversion and more views
This is The Most Important Signal for App Store Optimization!
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
This Week in Apps #82 - It's All in the Timing...
Facebook is having a really bad week. Not Telegram, though.
When Facebook Went Down Telegram Went Up. Waaay Up!
Facebook's fleet went down this week for a few hours. As surreal as that may sound, one's misfortune is another's fort...
Happy Birthday Mario Kart Tour!
Mario Kart Tour turned two a few weeks ago, prompting me to take a look at how it's been doing. In short, just okay....
The (House)Party is Over...
Houseparty, the "face-to-face social network" that blew up during lockdowns last year, is now officially dead. Last mo...
AppLovin Absorbs MoPub, Takes Aim at Facebook
I usually focus on trends in apps and games, but once in a while, a service provider makes a move I see as pivotal, an...
Home Improvement is (Also) Going Mobile!
When you're stuck at home all day, you start to see all the things you said you'd fix or improve. And after you stare ...
#26 - To Subtitle Or Not To Subtitle?
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
Apple's Now Allowing Users to Rate Its Pre-Installed Apps—Here are the Numbers
Apple has quietly rolled out the ability to rate pre-instaleld apps such as the Calculator and Mail. Here's how users are rating them.
#25 - Please Stop Doing This...
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
#24 - Don't Blindly Copy the Competition
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
This Week in Apps #81 - Gotta Be Original
Hulu and Netflix are benefits from original content while math is becoming popular via app (like everything else...)
Apple Wants to Know What You Think
Apple quietly rolled out a small change with an interesting impact a couple of weeks ago. They [made it possible to ra...
Hulu’s Unbelievable Month
I look at streamers fairly often, and most of the attention goes to HBO Max and Disney, the two fairly new apps that h...
