This Week in Apps #115 - Not More of the Same
Fast food doesn't get apps, but Planet Fitness does, and it means a lot of downloads. That and more in This Week in Apps.
Wendy's Goes on Sale – Looking at Downloads, It's Obvious Why...
This week, my favorite fast-food chain [hung a big "for sale" sign on its door](https://www.cnn.com/2022/05/25/busines...
Planet Fitness Gets It – Muscles Ahead of TikTok and Instagram!
I'm always on the lookout for clever campaigns that come with a bang, and this week, I came across a great one that's ...
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Who's Going to Dominate Buy Now Pay Later?
Earlier in the week, Buy Now Pay Later leader [Klarna announced it's letting go 10 of its workforce](https://www.pymnt...
Grubhub Fumbled a Big Campaign but Still Got Some Downloads
Have you ever heard the saying "there's no such thing as free lunch"? Last week food delivery app Grubhub [reiterate...
Googling in the Browser is So 2021...
Amid all the chaos, shortages, and market volatility, I found a rather simple trend that's still interesting. Search ...
#58 - Where to Use Keywords? Name vs. Subtitle vs. Both
You SHOULDN'T do this to your most important keywords if you want to rank high. It's an easy mistake to avoid.
This Week in Apps #114 - Lots of Turbulence Ahead
AppLovin acquires Wordle, Airbnb loses its crown, Twitch too, Bumble stumbles, and VPNs still dominate Russia.
Where's Wordle? Applovin Bought It, but Was It worth It?
Remember Wordle, the simple word game that took the internet (and eventually the App Store) by storm back in January? ...
Airbnb is No Longer the King of Short-Term Rentals...
Airbnb has made an amazing comeback in the last month. After having downloads disappear due to lockdowns in early 2020...
Is the Ride Over for Twitch?
Twitch has had a great run over the last few years. The streaming platform for gamers that's owned by Amazon was growi...
Was Bumble's Big Price Squeeze Worth It?
Bumble has been one of the highest earning apps in the US for a very long. While it isn't earning as much as swipe-mas...
The VPNs that (Still) Dominate Russia
Shortly after Russia's invasion of Ukraine began back in February, VPN apps became the most downloaded class of apps i...
📺 Why I FINALLY Got into ASO as an Indie with Ryan from Blackbox
Ariel sits down with ADA winner and indie game developer Ryan McLeod to discuss ASO as an indie dev
#57 - The Interplay Between Keyword Placement and Ratings
How you work keywords into your app's name, subtitle, and keyword list can make or break its ability to rank well. Here's an example.
This Week in Apps #113 - That's Pretty Ambitious!
A look at Twitter's revenue, the most downloaded apps and games, the job market, and another IRL app that's beating covid.
How Far is Twitter From Elon's Target?
April is behind us, which means it's time to check in on Twitter's subscription revenue. That's something I've been do...
Is Facebook Officially a Relic? The Most Downloaded Apps
I crunched the numbers and ranked the most downloaded apps in April, and I'm excited to share that things are pretty m...
App Tracking Transparency Continues to Hurt – The Most Downloaded Games
I crunched the numbers and ranked the most downloaded games in April, and even though this list has a variety of hyper...
Indeed New Thing Hits a Milestone
I've talked about jobs quite a few times in the last few weeks. We looked at [LinkedIn](https://appfigures.com/resourc...
Eventbrite Beats COVID (and Then Some)!
2022 is seeing the return of everything IRL, from concerts to sports and vacations. I looked at how apps like [Ticketm...
#56 - The Key to Apple's Heart
The App Store rewards apps and games that leverage certain features over apps and games that don't.
This Week in Apps #112 - The Race is On!
Hulu's silent growth, McDonald's way ahead, the highest earning apps and games, and more.
Hulu's Revenue is Exploding While No One's Looking
I talk about streamers all the time, and I almost always focus on the big namesHBO Max and Disney. They're popular, th...
McDonald's Is the Fastest Growing Food App in Its Group
Food delivery apps have grown a bunch over the last couple of years as everything moves to be done from home. That cau...
The Highest Earning Apps in April
Are apps still making money? Why yes, yes they do! I crunched the numbers and rounded up the top 10 highest earning ap...
