Insights 6/24/22

The Highest Earning Games in the US in May

May was a great month for games. Well, some games. Really, Candy Crush! I got ahead of myself there. This week I crunc...


Videos 6/21/22

📺 Everything New in iOS 16 for Your App Business. WWDC 2022 Review with Joe Cieplinski

Ariel sits down with Joe Cieplinski for their annual recap of WWDC


Keyword Teardowns 6/21/22

#62 - The Answer to Competition is... Focus

This is how can new apps and games compete for better search results on the App Store.


This Week in Apps 6/17/22

This Week in Apps #118 - Making a Comeback or Going Away?

Anonymous messaging is back, Netflix pushes its games, crypto lost its allure, Etsy, Uber, and Lyft jump.


Insights 6/17/22

Is Anonymous Messaging Making a Comeback?

This week, an app by the name of NGL ascended to the top of the App Store in the US. Much like the overnight successes...


Insights 6/17/22

Uber and Lyft Beat Covid and Set New Download Records

I've been following the IRL app club closely for a while now. The club is made up of apps that connect us to the "real...


Insights 6/17/22

Netflix Games Pick Up Serious Steam in May

Netflix has been a game developer for almost a year now. Can you believe it? Combined downloads of those games crosse...


Insights 6/17/22

Data Confirms - Crypto Winter Has Been a Long Time Coming

The value of Bitcoin continued to drop this week, almost dipping below 20,000 for the first time in a long time. Many ...


Insights 6/17/22

Etsy Hits Highest (Ever) Off-Season Downloads

Shopping has become one of the most popular activities done on our mobile devices. From clothes to groceries, the conv...


Keyword Teardowns 6/14/22

#61 - Opportunities Are All Around You, If You Look...

Targeting a keyword because the competition is targeting it isn't always the best strategy. Here's what you can do instead.


This Week in Apps 6/10/22

This Week in Apps #117 - All Fun & Games...

Saving on gas, Diablo rolls out to mobile, one plant finder is crushing it right now, and the most downloaded apps and games.


Insights 6/10/22

High Gas Prices Lead to... Lots of Downloads

Everyone is talking about the high gas prices here in the US, and with good reason. Prices have gone up so much they'r...


Insights 6/10/22

Diablo Immortal Hits the App Store, and Users Feel the Squeeze

If you're a gamer or an old timer, the name Diablo should be familiar to you. I'm at least one of those two (I'll let ...


Insights 6/10/22

This Plant Finder App is Crushing It Right Now!

I look at the top charts quite often, as you would expect, and lately, I've been seeing a lot more of one app I really...


Insights 6/10/22

Instagram is Getting Close! The Most Downloaded Apps

This week I crunched the numbers and ranked the most downloaded apps in the world in May. Let's look at the list, whic...


Insights 6/10/22

Let's Get Hyper Casual! The Most Downloaded Games

This week I (also) crunched the numbers and ranked the most downloaded games in the world in May. Get ready to get (hy...


Keyword Teardowns 6/7/22

#60 - Don't Optimize for the Wrong Keyword

The keyword that makes sense intuitively isn't always the more popular keyword. That's why you need data!


This Week in Apps 6/3/22

This Week in Apps #116 - Where Are They Going???

Is Coinbase still relevant? How's Apex Legends Mobile doing? Is Twitter's revenue growing? + Peloton and Paramount+.


Insights 6/3/22

Is Crypto Dead? Coinbase Loses Significant Downloads in 2022

Coinbase enjoyed an amazing couple of years. Uncertainty during lockdowns drove more regular folks towards crypto and ...


Insights 6/3/22

Apex Legend Mobile's First Two Weeks in Numbers – They're Big!

A new old game crossed the platform line from console to mobile a few weeks ago and immediately took command of the Ap...


Insights 6/3/22

Twitter's Monthly Revenue Continues its Modest Growth

Twitter has been through a lot in May... I'm not going to talk about any of that. Instead, I'm going to check in on Tw...


Insights 6/3/22

Peloton's New Direction is Paying Off

Peloton, the high-end exercise bike company that took off during the pandemic and crashed right after, has hit a new m...


Insights 6/3/22

Gooooooal! Paramount+ Sees Most Downloads Since Launch

Last week Paramount had the most downloads it's ever had in a single day. In the past, new movies or TV shows led to a...


Keyword Teardowns 5/31/22

#59 - When Downloads DO Matter for ASO

What can we learn by analyzing keywords related to games? That developers make the same mistakes as with apps...


This Week in Apps 5/27/22

This Week in Apps #115 - Not More of the Same

Fast food doesn't get apps, but Planet Fitness does, and it means a lot of downloads. That and more in This Week in Apps.


Insights 5/27/22

Wendy's Goes on Sale – Looking at Downloads, It's Obvious Why...

This week, my favorite fast-food chain [hung a big "for sale" sign on its door](https://www.cnn.com/2022/05/25/busines...


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