Stop Guessing Why Some Apps Blow Up: Competitor Intelligence Q&A
Ariel explains how to use competitor intelligence, custom product pages, ASO, localization, and app data to understand why apps win.
App Store Optimization (ASO): The Complete Guide for 2026
App store optimization for the App Store and Google Play: keyword research, metadata, screenshots, conversion rate, Apple Search Ads, and rank tracking in one playbook.
Live AMA: How to Find the Right Keywords for Your App
Join Ariel in this live AMA as he explores keyword research strategies for app store optimization, offering expert tips and answering audience questions to help boost your app's visibility.
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How To Run A/B Tests in App Store Connect (Product Page Optimization)
Run Apple Product Page Optimization A/B tests safely: screenshot experiments, sample size, and how to read results in App Store Connect.
11 Mobile Game Trends in 2025 You Can't Afford to Miss
Discover the top 11 mobile game trends for 2025, including monetization strategies, genre insights, and global market opportunities to help developers thrive.
How to Improve Your ASO by Analyzing Your Competitors' Keywords
Learn how to analyze your competitors' keywords in order to improve your App Store Optimization
Screenshots That Convert: Live Product Page Teardown
Learn how to design App Store screenshots that boost conversions and improve your search ranking with a live teardown of real apps.
ASO Checklist 2026: App Store Optimization Steps (with Examples)
Use this 2026 ASO checklist for the Apple App Store and Google Play: keyword research, metadata, screenshots, ratings, and conversion tracking before every release.
Is Your ASO Ready for 2026? App Store Optimization Q&A
Live ASO Q&A for 2026: Apple and Google algorithm updates, keyword strategy, localizations, Apple Search Ads, ratings, and category picks.
Reworking Your Apple Ads: Live Teardown
Ariel reviews live Apple Ads campaigns, covering Search Match, longtail keywords, bids, custom product pages, and spend.
How To Get Your First 1,000 Users
Your app or game is live. Now what? Here are ways you can kickstart your app's growth.
The Biggest App Store Algorithm Change is Here - This is What You Need to Know
We reverse engineered a BIG change to the App Store that's impacting the ASO of thousands of apps and here's what we know.
9 Common ASO Mistakes That Hurt Your Downloads
Is App Store Optimization not working as you'd hoped? You're probably making some of these common mistakes.
8 Tips to Optimize Your Keywords List in App Store Connect
8 basic tricks you can use to get more keywords into your App Store Connect keywords field
13 Tips To Help You When Replying to Reviews
Replying to app reviews has many benefits, but is a challenge if you want to do it right. In this guide you'll find helpful tips for how to do it right.
ASO Strategy: Improving App Store Page Conversion by Optimizing for People
To turn a successful App Store Optimization (ASO) campaign into real downloads you'll need these tips.
How to Craft the Perfect ATT (App Tracking Transparency) Prompt and Pre-Prompt Copy
Increase your chances of getting users to opt into data sharing with these tips
How To Design Screenshots That Result in Downloads! Musts, Tips, and Don'ts
Convert more views into downloads by optimizing your screenshots. Here's everything you need to know.
Apple's WWDC Rap Was More Than a Playlist
Apple's WWDC 2026 app song named a tiny slice of the App Store, but the apps behind the lyrics are far bigger, older, and more successful than average.
Claude's App Revenue Is Up 2,500%
Claude's May revenue high shows the AI app race is starting to move beyond installs.
ChatGPT Is the Fastest App to Hit $5 Billion on Mobile
ChatGPT has crossed an estimated $5B in mobile consumer spending faster than the other non-game apps that have reached the milestone since 2017.
Can Instagram Beat Snapchat at Its Own Game with This New App?
Instagram's new Instants app shows Meta can still turn a social feature into a multi-million-download app launch, but Snapchat's camera habit is harder to copy.
Shopify Takes on TikTok Shop with a New Partnership
Shopify is partnering with Whatnot to give merchants a live-shopping channel without asking them to leave Shopify's commerce system behind.
Fixing Your App's Onboarding: Live Teardown
Ariel tears down app onboarding flows and shares ways to reduce friction, improve activation, and test paywalls and sign-ups.
Optimizing Your Apps: Live ASO Teardown
Ariel reviews live app teardowns, ASO keyword strategy, screenshots, localizations, and Apple Ads Search Match pitfalls.
ChatGPT at 3: Still Earning 2x Its Rivals Combined
ChatGPT's mobile app is no longer alone in AI, but Appfigures estimates show it is still the revenue leader by a wide margin.
