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So Much Drama! The Top Apps in August
TikTok and ChatGPT continued their tenure as the leaders in revenue and downloads, respectively, in August, but that could be changing before the year ends.
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Vinted's Bet on the US Paid Off
Vinted's US expansion now drives more than half of its monthly downloads, reshaping a business that was built in Europe.
Meta's New AI Worker Just Knocked ChatGPT From #1
Meta's new AI worker climbed to #1 on the App Store and Google Play with 1.1M downloads in its first 11 days, but its revenue tells a different story.
Grok Takes X's Revenue to a New High
Grok and X reached a record revenue high in August, and the new Grok Bot has already crossed .
ASO for Games: App Store Keyword Optimization (Part 1)
App Store Optimization for mobile games: find game keywords, optimize metadata, and improve discoverability on the App Store and Google Play.
This Week in Apps - Knocking ChatGPT Down
#269 - Meta's AI worker knocks ChatGPT from #1, August's most-downloaded and highest-earning apps, Vinted's US bet, and Grok pushes X to a revenue record.
How to Make App Store Screenshots That Help You Rank and Convert
A practical guide to using App Store screenshots to reinforce keyword intent, communicate outcomes, and turn more product-page visits into downloads.
7 App Store Optimization Lessons From Real App Listings
A practical ASO teardown on choosing keywords, focusing metadata, using localizations, and making screenshots convert.
Apple Ads Lessons From Real App Campaigns
A practical Apple Ads teardown on removing wasted keywords, building a long-tail strategy, and matching Custom Product Pages to intent.
How to Improve App Store Screenshots: A Practical Guide to More Downloads
A practical guide to app screenshots covering clarity, keyword alignment, custom product pages, social proof, and testing.
App Store Optimization Teardown: 10 Fixes That Make Your App Easier to Find and Easier to Download
A practical ASO guide from a live app teardown covering app names, keywords, screenshots, localization, and Apple Ads.
How To Start Apple Ads Without Burning Your Budget
A practical Apple Ads guide for choosing keywords, setting bids, structuring campaigns, and knowing when to scale or cut spend.
Advanced ASO Tips for the App Store & Google Play
Advanced optimization tips for experienced publishers on the App Store and Google Play: keywords, metadata, conversion, and tactics beyond ASO basics.
Apple Ads Optimization: 11 Ways to Get More Downloads
Improve Apple Ads with 11 practical strategies for keywords, bidding, creatives, and budget. Get more app downloads while lowering CPA.
How to 10x Your App Store Keyword List with Secondary Localizations
Expand your App Store keyword list beyond 100 characters using secondary localizations. Apple-only ASO technique for the keyword list in App Store Connect.
13 Ways to Promote Your App and Get More Downloads
Free and low-cost ways to promote your mobile app and drive downloads. Tactics for store visibility, social, PR, cross-promotion, and organic growth.
ASO Keyword Research: 9 Steps for the App Store & Google Play
Nine ways to find ASO keywords for the App Store and Google Play: competitors, related terms, discovery tools, and how to prioritize the best terms.
How to Choose ASO Keywords That Drive Downloads on the App Store & Google Play
Choose the right ASO keywords for the App Store and Google Play using popularity, competition, and intent. Step-by-step evaluation to pick keywords that convert.
App Name ASO: Optimize Your App Name & Subtitle for Downloads
Optimize your app name and subtitle for the App Store and Google Play search. Keyword placement, character limits, and examples to boost visibility and downloads.
Google’s Got What Everyone Needs - Top Apps in the World in May
May’s top app charts were mostly stuck, but ChatGPT kept growing in downloads while TikTok kept leading revenue and Google One climbed into the top five.
ChatGPT for App Store Optimization: Prompts and Workflow (2026)
Use ChatGPT to speed up App Store Optimization: keyword ideas, metadata drafts, and competitor analysis workflows (prompt sheet included).
The Research Blueprint for Mobile App Success (Competitor Intelligence)
Beat competitors faster by learning from their keywords, downloads, and store strategy on the App Store and Google Play.
📺 Unlocking the Power of Apple Search Ads (ASA) to Grow Downloads
If you don't do Apple Search Ads right you'll burn your money with poor results. Here's how to do it right.
📺 LIVE: Expert Answers Your App Store Optimization #ASO Questions
A ASO Q&A for 2025
Stop Guessing Why Some Apps Blow Up: Competitor Intelligence Q&A
Ariel explains how to use competitor intelligence, custom product pages, ASO, localization, and app data to understand why apps win.
App Store Optimization (ASO): The Complete Guide for 2026
App store optimization for the App Store and Google Play: keyword research, metadata, screenshots, conversion rate, Apple Search Ads, and rank tracking in one playbook.
