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Reworking Your Apple Ads: Live Teardown
Ariel reviews live Apple Ads campaigns, covering Search Match, longtail keywords, bids, custom product pages, and spend.
10 ½ Advanced App Store Optimization Secrets ASO Experts Will Never Share!
ASO basics are no longer enough to get ahead. Use these advanced App Store Optimization tips instead.
How To Get Your First 1,000 Users
Your app or game is live. Now what? Here are ways you can kickstart your app's growth.
The Biggest App Store Algorithm Change is Here - This is What You Need to Know
We reverse engineered a BIG change to the App Store that's impacting the ASO of thousands of apps and here's what we know.
How to Improve Your ASO by Analyzing Your Competitors' Keywords
Learn how to analyze your competitors' keywords in order to improve your App Store Optimization
9 Common ASO Mistakes That Hurt Your Downloads
Is App Store Optimization not working as you'd hoped? You're probably making some of these common mistakes.
How to 10x the Size of Your Keyword List in the App Store
Learn how you can double, or more, the size of your keyword list for App Store Optimization (ASO)
ASO Keyword Research - 9 Steps to Find the Perfect Keywords for App Store Optimization
Get more downloads with these 9 easy ways to find the best keywords for App Store Optimizarion.
ASO Keyword Research - How to Choose Keywords that Get the Most Downloads
Get hathe most out of your ASO by optimizing for the right keywords. Here's how.
ASO Techniques: How to Use Keywords to Optimize Your App's Name and Subtitle to Get More Downloads
Learn the basics of App Store Optimization - how a few simple changes to your app's name can increase your visibility and gain more downloads.
The Ultimate App Store Optimization Checklist (with Examples)
In 2024, App Store Optimization is ESSENTIAL for growing your app's downloads. Use this ASO checklist to make sure your app is ready for the App Store and Google Play.
8 Tips to Optimize Your Keywords List in App Store Connect
8 basic tricks you can use to get more keywords into your App Store Connect keywords field
13 Tips To Help You When Replying to Reviews
Replying to app reviews has many benefits, but is a challenge if you want to do it right. In this guide you'll find helpful tips for how to do it right.
ASO Strategy: Improving App Store Page Conversion by Optimizing for People
To turn a successful App Store Optimization (ASO) campaign into real downloads you'll need these tips.
How to Craft the Perfect ATT (App Tracking Transparency) Prompt and Pre-Prompt Copy
Increase your chances of getting users to opt into data sharing with these tips
How To Design Screenshots That Result in Downloads! Musts, Tips, and Don'ts
Convert more views into downloads by optimizing your screenshots. Here's everything you need to know.
Mastering Apple Ads - 11 Ways to Unlock More Downloads with Apple Ads Intelligence
A step by step guide and 7 strategies for getting more downloads and saving money with Apple Ads
13 Free & Easy Ways to Promote Your App & Get More Downloads Now
Looking for more downloads? Follow these easy and free ways to get your app in front of more people quickly.
Apple's WWDC Rap Was More Than a Playlist
Apple's WWDC 2026 app song named a tiny slice of the App Store, but the apps behind the lyrics are far bigger, older, and more successful than average.
Claude's App Revenue Is Up 2,500%
Claude's May revenue high shows the AI app race is starting to move beyond installs.
ChatGPT Is the Fastest App to Hit $5 Billion on Mobile
ChatGPT has crossed an estimated $5B in mobile consumer spending faster than the other non-game apps that have reached the milestone since 2017.
Can Instagram Beat Snapchat at Its Own Game with This New App?
Instagram's new Instants app shows Meta can still turn a social feature into a multi-million-download app launch, but Snapchat's camera habit is harder to copy.
Shopify Takes on TikTok Shop with a New Partnership
Shopify is partnering with Whatnot to give merchants a live-shopping channel without asking them to leave Shopify's commerce system behind.
Fixing Your App's Onboarding: Live Teardown
Ariel tears down app onboarding flows and shares ways to reduce friction, improve activation, and test paywalls and sign-ups.
Optimizing Your Apps: Live ASO Teardown
Ariel reviews live app teardowns, ASO keyword strategy, screenshots, localizations, and Apple Ads Search Match pitfalls.
ChatGPT at 3: Still Earning 2x Its Rivals Combined
ChatGPT's mobile app is no longer alone in AI, but Appfigures estimates show it is still the revenue leader by a wide margin.
