This Week in Apps #15 - HEY, Restaurants, Soccer, and more
Can HEY take on Gmail and Outlook? Is Trump what's keeping Twitter afloat? That and more in this issue.
ASO Teardown: Shop - Learning From Millions of Downloads
In this teardown we'll be examining the keyword and on-page ASO of Shop by Shopify
How Much Is a Single Download Worth to a Mobile Casino Game?
Casino game revenue is up 53% during the lockdown, but this game isn't just about totals
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This Week in Apps #14 - Lots of Spikes!
Disney+ hits $100M, Trump takes on the App Store, casino games are printing money, and more
ASO Teardown: Ultimate Guitar Knows How to Optimize ✅
In this ASO teardown we'll be examining the keyword and on-page strategy of Ultimate Guitar
This Week in Apps #13 - Lots of Controversies
Twitter, Zynn (again), Brave, and more.
Market Volatility Catapults Robinhood's Downloads for Second Time in 2020
No-fee Robinhood is enabling mere mortals to take their chances in the stock market
ASO Teardown: News Break Gets the Downloads, but Not Because of Its ASO Strategy...
In this ASO teardown we'll be examining the keyword and on-page strategy of News Break
This Week in Apps #12 - Protests and Recovery
Widespread protests have taken center stage, changing trends in the app store
Airbnb Downloads Recover to Pre-COVID Levels in the U.S.
A sigh of relief for Airbnb in its journey to recovery
Demand for Police Scanners Challenges Tiktok, Youtube, and Facebook in the App Store
Nationwide protests are driving massive downloads for Police Scanners and News Apps
ASO Teardown: Hulu's Critical Mistakes Mean Lots of Wasted Opportunities
In this ASO teardown we'll be examining the keyword and on-page strategy of streaming service Hulu
This Week in Apps #11 - They're Ganging Up on TikTok
PUBG, Zynn, Twitch, HBO, and... TikTok
All the Bits - Twitch Revenue Quadruples During Lockdown
The once gamer-focused platform is now used by everyone, which means more downloads and more revenue!
Zynn Launches, Challenges TikTok and Dethrones Zoom
Just when TikTok thought everything was going well...
ASO Teardown: Lose It! Calorie Tracker - How to Do App Store Optimization Right
In this ASO teardown we'll be examining the keyword and on-page strategy of Lose It!
This Week in Apps #10 - Ubisoft puts up a fight, Oculus Quest's first birthday, and more
Getting back to business (almost) as usual, which means IP right violations for game developers
The Numbers Behind Area F2, The Rainbow Six Clone Ubisoft Took Down by Force
Let's find out just how many downloads does it take to tick Ubisoft off
Happy Birthday to the Oculus Quest - Charting First Year Demand
Using app downloads to estimate unit sales for the Oculus Quest sales
ASO Teardown: Duolingo Commands Every Keyword in its Category
In this ASO teardown we'll be examining the keyword and on-page strategy of Duolingo
This Week in Apps #9 - Airbnb's Recovery, Houseparty, Fitness Coach, Walmart, and more
Being able to leave the house is reversing some lockdown trends slowly, but not all.
Demand for Walmart's Flagship App Tops Amazon's for First Time in 2020
A look into how Walmart's mobile strategy is chipping at Amazon's competitive advantage
ASO Teardown: How Uber Eats Competes Against Rival Food Delivery Services on the App Store
In this ASO teardown we'll be examining the keyword and on-page strategy of Uber Eats
This Week in Apps #8 - Google Maps, E-Scooters, and Starbucks Prove Things are Starting to Open Up
The US economy is reopening, and the impact can already be seen in app downloads across a multitude of categories
Electric Scooter Rental Downloads Grow 3.5x as Bird, Lime, and Spin Returns to Cities
In the age of social-distancing demand for alternative modes of transportation is growing.
Shopify Launches Shop, Takes Top Rank from Walmart and Challenges Amazon
A strategic move by Shopify propels their new shopping assistant to the top of the charts
