Insights 9/3/21

China's Limits on Games Will Change Monetization

Last week China announced a new set of laws that aim to detach kids from the claws of technology by limiting the amoun...


Keyword Teardowns 9/2/21

#11 - It's a Numbers Game

Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.


Keyword Teardowns 8/31/21

#10 - When It's All the Same

Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.


Keyword Teardowns 8/28/21

#9 - Almost Perfect...

Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.


This Week in Apps 8/27/21

This Week in Apps #76 - Reaching New Highs

Scooter Rantals Skyrocket, Headspace, Discord and Peacock Soar, and the Mac App Store...


Insights 8/27/21

Peacock Sets a New Bar

I look at streaming apps a lot and often, and while the big pairmdash;HBO Max and Disneymdash;continue to hold their l...


Insights 8/27/21

Discord's Revenue Hits New High

Another popular app that's hit a new high is Discord, the gamer-friendly chat app that declined a biiiig offer from Mi...


Insights 8/27/21

Why Did Headspace Do That???

Earlier this week, popular meditation app Headspace [announced it's merging](https://techcrunch.com/2021/08/25/headspa...


Insights 8/27/21

Is the Mac App Store Thriving?

I rarely talk about the Mac App Store, and that's because not much goes on there... But this week, I wanted to quantif...


Insights 8/27/21

Scooter Rentals Give Glimpse of the Future

It's no secret that I like me some scooters, and looking at the numbers, I'm not the only one! Downloads of Lime and B...


Keyword Teardowns 8/26/21

#8 - The Same ASO Rules Still Apply...

Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.


Keyword Teardowns 8/24/21

App Store Optimization is a Numbers Games

Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.


Keyword Teardowns 8/21/21

#6 - Does Catgory Impact ASO Ranks?

Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.


This Week in Apps 8/20/21

This Week in Apps #75 - A Bunch of Firsts!

Apps are slowly becoming bringing everyone into the metaverse and brands are trying to stay ahead.


Insights 8/20/21

Fashion + NFTs = Game

French fashion house Louis Vuitton [dipped its toes into the world of mobile games](https://www.ft.com/content/e21a8cf...


Insights 8/20/21

Yik What???

Earlier this week, Yik Yak made a comeback after being shut down in 2017. If you have no idea what Yik Yak is or thi...


Insights 8/20/21

YouTube's Mountain of Money

YouTube hasn't dropped out of the top 5 grossing apps in the U.S. App Store even once this year. Or last year. Or the ...


Insights 8/20/21

Hopper's AI Shines

Hopper, the travel company that uses AI to help you with travel, [raised 175M this week](https://techcrunch.com/2021/0...


Insights 8/20/21

TikTo's Newest Achievement

Social media is slowly becoming all about creator monetization. We can see that when looking at Twitch's and TikTok's ...


Keyword Teardowns 8/19/21

#5 - The Thing About Keyword Duplication...

Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.


Keyword Teardowns 8/17/21

#4 - Age Isn't Just a Number...

Why are all bingo apps copying the same bad keyword use pattern??? And, why bundles are maybe relevant (for ASO)


Keyword Teardowns 8/14/21

#3 - Keyword Placement is the Name of the Game!

Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.


This Week in Apps 8/13/21

This Week in Apps #74 - Dating Apps Score, What's Turo, PUBG's Return, and more

This week we, again, use data to analyze future IPOs, see a shifting trend in how couples meet, and take a closer look at App Tracking Transparency.


Insights 8/13/21

Dating app revenue balloons

As I was analyzing revenue trends this week, I noticed Tinder has been crushing it. Then I noticed Bumble's on a simil...


Insights 8/13/21

The numbers behind App Tracking Transparency

It's been a while since I last looked at the numbers behind Apple's attempt to end Facebook (aka App Tracking Transpar...


Insights 8/13/21

Ranked: The top games in July

We rounded up the top games, by downloads and revenue, for July, and here are the results: ![The most downloaded mobi...


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