Insights 1/14/22

What's That Wordle?

209 4/6. It would have been 3/6, but I went for the more obvious choice... In case you have no idea what I'm talking ...


Insights 1/14/22

PUBG Takes Aim at the Clones

Clones are a huge issue for games and apps alike, one that has been going on for ages. But PUBG is no longer okay with...


Insights 1/14/22

HBO Max's Biggest Opener

HBO Max had a great opening week this year, and while you're probably yawning right now because growth is par for the ...


Insights 1/14/22

New Year, New Widget, Same Growth Strategy

A new app rose to the top of the US downloads chart this week. The app's name is Locket Widget, and it gives users the...


Keyword Teardowns 1/11/22

#42 - The Difference One Word Can Make...

Data always wins when it comes to picking keywords for App Store Optimization


This Week in Apps 1/7/22

This Week in Apps #95 - What to Expect in 2022

What can we expect to see more of in 2022, and what does that mean for competition? That's what this week is all about.


Insights 1/7/22

Dating Apps Are No Longer (Just) for Freeloaders

Dating apps were an easy go-to when lockdowns started because of their convenience, but dating apps have a long histor...


Insights 1/7/22

More Couch Potato Please – Rise of the Streamers

One of my favorite go-to topics last year was movie streamers, and not just because of the big numbers they put up, bu...


Insights 1/7/22

Influencers = Creators = Real Business Now

TikTok is the 2 top-grossing app in the US right now. Remember the prediction I made a few weeks ago that TikTok will ...


Insights 1/7/22

People are Paying for Music

Another thing you can stream that now even more people are willing to open their wallets for is music. Like dating a...


Insights 1/7/22

Where Will Hyper Casual Games Go?

I've talked about hyper casual games, those (mostly) stick figure games that rise to the top of the charts for a few d...


Keyword Teardowns 1/4/22

#41 - The Secret to Generic Keywords

App Store Optimziation for games is a bit different than for apps, but when it comes to ranking, the same rules apply.


This Week in Apps 12/31/21

This Week in Apps #94 - Apple Won Christmas 2021

This week we're going into the top trends from this Christmas weekened. Cars, headsets, and more!


Insights 12/31/21

The Highest-Earning Apps This Christmas

I've been waiting for this chart for quite a few months, trying to theorize who would win and by how much. Not to toot...


Insights 12/31/21

Apple Tops Google Play

If you looked at the most downloaded Android apps on Christmas weekend, you'd notice Apple was there. That's right! An...


Insights 12/31/21

The HomePod Hits Alexa & Google Home, Again, this Christmas

A while back, I [looked at downloads of Alexa and Google Home]() over the years and noticed a very alarming trend for ...


Insights 12/31/21

How Many Teslas Were Sold in 2021?

While we're talking proxies, one interesting chart I've been keeping my eye on is downloads of the Tesla app. The app ...


Insights 12/31/21

Oculus Went Mainstream in 2021

One last proxy, I promise. And I only chose it because it's a pretty significant trend that will definitely impact 202...


Keyword Teardowns 12/28/21

5 Actionable ASO Secrets To Get Better Ranks

Ariel's top 5 actionable and battle-tested tips for ASO on the App Store.


Insights 12/24/21

The Most Downloaded App in 2021

2021 was an intriguing year in mobile and propelled what I think will be a very important trend in 2022. Let's have ...


Insights 12/24/21

Twitter Ends the Year with a Bang

Although Twitter didn't make the most downloaded list, it did have a really good 2021. In fact, it had a great Novembe...


Insights 12/24/21

Apple's Latest Android App

Let's put trends on hold for a moment and talk about something that just happened. AirTags have quickly become very p...


Insights 12/24/21

Remember Widgetsmith?

Speaking of popular things, last year, Apple released iOS14 and with it, widgets, which were the hottest feature for t...


Insights 12/24/21

What Reddit's Year in Revenue Means for the Future of Creators

You know who else had a magnificent month? Reddit. Although Reddit has been around for what feels like forever but h...


This Week in Apps 12/24/21

This Week in Apps #93 - What a Year for Content!

What do the most downloaded apps this year tell us about the future? It's all about creators!


Keyword Teardowns 12/21/21

#40 - What Happens Below the Fold

The keyword list is getting more importance and it's an important ASO strategy to keep in mind.


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