Hyper Casuals Make a Comeback
I've analyzed the most downloaded games in February (early, again!) this week, and hey, it's Wordle up top! Kind of. ...
📺 Live App Store Optimization Q&A
Ariel answers questions from the live audience about App Store Optimization and app marketing.
#48 - You Can't Beat the Trend
The App Store boosts apps and games that have a strong trend, but it's still all about ratings.
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This Week in Apps #102 - Is the App Store Ready for This?
Trump's new social media platform launched, the situation in Ukraine, and a look at ratings.
Donald Trump's Truth Social Hits 1,000,000 Downloads in First Week
Donald Trump has officially joined the social media platform race this week with the public rollout of his platform, T...
Readers Choose CNN and Fox Over Aggregators
With so much happening in the news this week, I had to look to see if the trend we've seen in the last few years with ...
Signal Tops the App Store in Ukraine
I was surprised to see news apps weren't at the top of the App Store and Google Play in Ukraine, given the current sit...
The Mobile Index for Travel in Ukraine is Exploding Right now
The [Mobile Download Index](https://appfigures.com/alpha/mobile-download-index) is a great way to understand consumpti...
Global App and Game Ratings Cross 14 Billion
I talk about ratings a lot in my [Keyword Teardowns](/resources/keyword-teardowns) because they've become one of the m...
📺 AF Chat: How to Make More Money with Subscriptions with Foud from AGN
Subscription optimization is something every developer who monetizes should spend time on. But... where do you start?
ASO is Changing in 2022 — 6½ Trends to Watch
Don't let changes to the algorithm ruin your chances of organic discovery. Here's what you need to know.
This Week in Apps #101 - The Top of the Top
Coinbase is giving away millions in Bitcoin, India bans a popular game, TikTok takes the crown, and more.
India Bans 54 Apps and Games, Including a Top China-Backed Game
Last week the government of India instructed app store operators to remove a list of 54 apps and games from their stor...
The Highest-Earning Games in the US
Speaking of games, this week I crunched the numbers to rank the highest-earning games (and apps, a bit below) in the U...
TikTok Was the Highest-Earning App in the US Last Month
This week I also crunched the numbers to rank the highest-earning apps in the US, so you can see the full picture, and...
The Super Bowl Reminded Us About the Olympics
Have you been watching the Olympic games? I love sports but missed out on most of the first week simply because it w...
How Much Free Bitcoin is Coinbase Giving Away?
Coinbase, the crypto trading platform that's almost synonymous with cryptocurrency, went big this Super Bowl with a cl...
#47 - Watch Out, The Algorithm is Broken!
I stumbled on what I believe is a bug in Apple's search algorithm that could be hurting your ASO.
This Week in Apps #100 🎉 - Breaking Rules & Crushing Records
Apple gets a big fine, Peloton's win, HBO Max wins streaming, cartoons, and more.
Apple's Losing Battle in the Netherlands
A few weeks ago, regulators in the Netherlands ruled that Apple must allow dating apps to integrate 3rd party payment ...
Dating By Emoji?? Why Bumble Acquired Fruitz
Bumble has announced its first acquisition earlier this week. Fruitz, the company Bumble will be acquiring, is a dati...
Disney+ vs. HBO Max - Who will Take the Lead in 2022?
The last few months have been busy for the top streamers in the US. Hits like the Matrix Resurrections and Encanto hav...
Peloton's App Revenue Grew 30% in January
Peloton hasn't had it easy in 2022. The maker of workout equipment had a wild pandemic ride. Demand for its overpriced...
2,500,000 Cartoons Later...
There's a new face at the top of the charts this week. Prequel isn't a new app, but in the last few weeks inched its w...
#46 - This Is What You Have to Concentrate on Right Now
What do you need to rank well in search results in 2022 isn't downloads.
This Week in Apps #99 - Widgets In The Lead Again
If it feels like a lot of apps and games are going viral in 2022 that's because they are.
