Reworking Your Apple Ads: Live Teardown
Ariel reviews live Apple Ads campaigns, covering Search Match, longtail keywords, bids, custom product pages, and spend.
How To Get Your First 1,000 Users
Your app or game is live. Now what? Here are ways you can kickstart your app's growth.
How to Improve Your ASO by Analyzing Your Competitors' Keywords
Learn how to analyze your competitors' keywords in order to improve your App Store Optimization
Subscribe to the Newsletter
Get app news and learn about the app business with with our data-first, no fluff, newsletter. 65,000+ developers, marketers, and investors get it every week.
9 Common ASO Mistakes That Hurt Your Downloads
Is App Store Optimization not working as you'd hoped? You're probably making some of these common mistakes.
How to 10x the Size of Your Keyword List in the App Store
Learn how you can double, or more, the size of your keyword list for App Store Optimization (ASO)
ASO Keyword Research - 9 Steps to Find the Perfect Keywords for App Store Optimization
Get more downloads with these 9 easy ways to find the best keywords for App Store Optimizarion.
ASO Keyword Research - How to Choose Keywords that Get the Most Downloads
Get hathe most out of your ASO by optimizing for the right keywords. Here's how.
ASO Techniques: How to Use Keywords to Optimize Your App's Name and Subtitle to Get More Downloads
Learn the basics of App Store Optimization - how a few simple changes to your app's name can increase your visibility and gain more downloads.
The Ultimate App Store Optimization Checklist (with Examples)
In 2024, App Store Optimization is ESSENTIAL for growing your app's downloads. Use this ASO checklist to make sure your app is ready for the App Store and Google Play.
8 Tips to Optimize Your Keywords List in App Store Connect
8 basic tricks you can use to get more keywords into your App Store Connect keywords field
ASO Strategy: Improving App Store Page Conversion by Optimizing for People
To turn a successful App Store Optimization (ASO) campaign into real downloads you'll need these tips.
10 ½ Advanced App Store Optimization Secrets ASO Experts Will Never Share!
ASO basics are no longer enough to get ahead. Use these advanced App Store Optimization tips instead.
The Biggest App Store Algorithm Change is Here - This is What You Need to Know
We reverse engineered a BIG change to the App Store that's impacting the ASO of thousands of apps and here's what we know.
How To Design Screenshots That Result in Downloads! Musts, Tips, and Don'ts
Convert more views into downloads by optimizing your screenshots. Here's everything you need to know.
13 Free & Easy Ways to Promote Your App & Get More Downloads Now
Looking for more downloads? Follow these easy and free ways to get your app in front of more people quickly.
Fixing Your App's Onboarding: Live Teardown
Ariel tears down app onboarding flows and shares ways to reduce friction, improve activation, and test paywalls and sign-ups.
Optimizing Your Apps: Live ASO Teardown
Ariel reviews live app teardowns, ASO keyword strategy, screenshots, localizations, and Apple Ads Search Match pitfalls.
Stop Guessing Why Some Apps Blow Up: Competitor Intelligence Q&A
Ariel explains how to use competitor intelligence, custom product pages, ASO, localization, and app data to understand why apps win.
Is Your ASO Ready for 2026? App Store Optimization Q&A
Deep-dive ASO Q&A with Ariel covering 2026 algorithms, keyword focus, localizations, Apple Search Ads, ratings, and category strategy.
AI Tactics Top Subscription Apps Use for Growth w/ Phil Carter
Deep dive with Ariel and Phil Carter into how top subscription apps use AI for value creation, delivery, and capture to grow revenue.
How to Steal Your Competitor’s App Strategy (Legally)
Learn how to legally reverse-engineer your competitors’ app strategies using real data: performance, audience, keywords, tech stack, and more.
Are Your Screenshots Getting Downloads? Live Product Page Teardown
Live teardown of 10 app product pages, focusing on screenshot mistakes, keyword strategy, and concrete tips to improve ASO and conversion.
Why Your App Downloads Aren't Making You Enough Money
Live conversation with mobile veteran Nicole Weiss on what happens after app downloads: onboarding, paywalls, retention, M4 metrics, and always A/B testing.
Mastering Meta Ads for Apps w/ Marcus Burke
Consultant Marcus Burke joins Ariel to explain how Meta ads and ASO work together, from creative targeting and ratings to icons, pricing, and audiences.
