Insights

Insights 10/28/22

Snapchat's App Revenue Is... Stable

A few months ago, Snapchat gave its users the option to pay to get early access to features, and the first month of th...


Insights 10/28/22

The Mac App Store is Still Stuck...

For a long time now I've been hoping the Mac App Store will take off. Maybe it's because I'm a hopeless romantic, or m...


Insights 10/28/22

NFTs Skyrocket Reddit's Mobile Revenue to Highest Ever

Reddit's mobile app topped the charts for a good chunk of days last week. That demand also gave the red alien its bigg...


Insights 10/28/22

NFT Marketplace Veve Collectibles Revenue Down 84% in 2022

Reddit's foray into NFTs within a mobile app is exciting, but they're not the biggest or the highest-earning app to do...


Insights 10/28/22

The First Million - Did Marvel Get Monetization Right with Snap?

Marvel recently launched Snap, a card battler with your favorite MCU characters. Many like Snap's simpler approach to ...


Insights 10/21/22

Trump's Truth Social Launches on Android - First Week Numbers

Trump's social network Truth finally launched on Google Play last week, nearly eight months after launching on the App S...


Insights 10/21/22

Will Kanye West Buying Parler Legitimize It Enough?

There's a lot going on with Kanye West right now, none of which I really want to think about, except for this one thing ...


Insights 10/21/22

Amazon's Second Prime Day of the Year Didn't Really Impact Downloads...

Amazon tried something interesting this year by attempting to kick off the holiday shopping season before Thanksgiving o...


Insights 10/21/22

Peacock's Latest Release Helped It Overtake Netflix

The streaming race got some attention again this week after mostly being over for a while. The big news was Netflix's pl...


Insights 10/21/22

Duolingo Hits Highest Revenue Ever in Q3

Duolingo is the most popular app for learning a new language. And I say that strictly by looking at estimated revenue gr...


Insights 10/15/22

Candy Crush is Unstoppable! The Highest-Earning Games in September

This week I crunched the numbers and ranked the highest-earning games in the US in September, and unlike downloads, this...


Insights 10/15/22

TikTok's Newest App Crossed a New Milestone

A few weeks ago TikTok rolled out a BeReal clone called TikTok Now to try and slow down the massive growth of BeReal. I...


Insights 10/15/22

Move Aside BeReal - There's a New #1 App and It's Not TikTok

This week a new app rose to the top of the charts in the US, nudging BeReal and TikTok down. I initially thought it woul...


Insights 10/15/22

Uber Added Nearly 1,000,000 New Drivers in the US Last Month - Lyft Didn't

Uber has had a very strange few years. On the one hand, demand for its flagship app dropped significantly when lockdowns...


Insights 10/15/22

This Looks Weird - The Most Downloaded Games in September

This week I rounded up the most downloaded games in the world in September and... There are a few weird things here. Bu...


Insights 10/7/22

The Highest-Earning Apps in September

This week I ranked the highest-earning apps in September in the US, where much of the money is. And I'm happy to repor...


Insights 10/7/22

A Battle for Productivity - The Most Downloaded Apps in the World

I started in reverse, but this week I also ranked the most downloaded apps in the world in September. And while I'm go...


Insights 10/7/22

The First Year For Twitter's In-App Revenue Was Full of Ups and Downs

Every month I look at Twitter's monthly recurring revenue (MRR), but September was a special month, marking a year of ...


Insights 10/7/22

Dating App Downloads Explode After Years of Stagnation

Dating apps have seen both downloads and revenue grow drastically this year. Downloads grew a lot in 2020 as lockdow...


Insights 10/7/22

Paramount+'s Mobile Revenue Hit a New Peak

Streamer Paramount crossed a new milestone in September. The service, which launched in 2021, hit gross MRR of 20M. !...


Insights 10/2/22

Hurricane Season Pushes Demand for Weather Apps

Hurricane Ian hit Florida this week, wreaking havoc along every inch it touched. Before I get to the data, I hope you we...


Insights 10/2/22

Dunkin Fumbles a Great Growth Opportunity

Thursday was National Coffee day, an amazing opportunity for stores to add users to their rewards programs via app. That...


Insights 10/2/22

Demand for Parler is Spiking Where You Wouldn't Expect it To

Parler's return to Google Play was met with silence with daily downloads in the low hundreds. But this week I noticed do...


Insights 10/2/22

Canva Becomes One of the Highest-Earning Apps in the US

Canva is one of those apps that if you need the functionality you know about it, and if you don't you probably don't... ...


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