Insights

Insights 9/29/23

Checking In - How Disruptive is Pokémon Sleep, Really?

A couple of months ago a new app sporting the Pokmon brand appeared on the App Store and Google Play, and its purpose su...


Insights 9/22/23

Is Threads Still a Threat to X - Here are the Numbers

After being the most downloaded app in the App Store and Google Play for several days and breaking download records, Thr...


Insights 9/22/23

More App Developers Are Choosing Flutter Over React Native in 2023

The rivalry between Google's Flutter and Meta's React Native has been going on for quite a few years. Both come with a s...


Insights 9/22/23

CapCut, TikTok's Video Editor, is About to Dethrone the Incumbent

When CapCut launched a standalone video editor app it was clear it'd rise to the top and dethrone incumbents that have e...


Insights 9/22/23

Is Candy Crush Running Out of Steam?

Candy Crush is undoubtedly one of the most famous mobile games ever in existence. Every mom has heard of it and many eve...


Insights 9/22/23

This Trend Has to Stop - Why Lapse is Doomed to Fail

A new app has managed to claim the 1 spot on the App Store this week. Many apps managed to do that this year, so what's...


Insights 9/15/23

The NFL is Now On YouTube TV

The NFL season kicked off a few weeks ago, and with it, something new - YouTube has taken over the streaming rights to t...


Insights 9/15/23

Downloads Are Down 99.8% Since Peak for This App, And It's Not Threads!

A lot of attention has been given to Threads, Meta's Twitter (aka X) clone that came and went in a social media spectacl...


Insights 9/15/23

Video Means Money - The Highest Earning Mobile Apps in August

I crunched the numbers and ranked the highest-earning mobile apps in August, and like last month, I expanded the ranking...


Insights 9/15/23

China's Dominance is On Display - The Highest Earning Games in August

I crunched the numbers and ranked the highest-earning mobile games in August, and just like apps, I expanded the ranking...


Insights 9/15/23

National Cheeseburger Day Led to a 790% Increase In Downloads For This App - It's Not McDonald's Or Wendy's

I love a good food for downloads campaign, and although we saw a few this summer, we haven't seen nearly as many as I'd ...


Insights 9/8/23

The Summer Rush Resulted in a 67% Increase in Downloads for Netflix's Games

Netflix is primarily known for its streaming service, but a few years ago, Netflix got into the mobile game space. It st...


Insights 9/8/23

Snapchat's In-App Revenue Grew Double Digits in August

Snapchat, Snap's now year-old in-app revenue stream, has hit its highest month of revenue in August, up more than 12 mon...


Insights 9/8/23

Goodbye Threads - The Most Downloaded Mobile Apps in August

August was a good month for downloads. Well, for everyone but Threads. We crunched the numbers and ranked the top 10 ...


Insights 9/8/23

China's Growing - The Most Downloaded Mobile Games in August

I crunched the numbers and ranked the top mobile games in the world by downloads for the month of August, and can you gu...


Insights 9/8/23

Education Goes In App - The Biggest Back to School for Classdojo

The pandemic pushed a lot of otherwise physical school-related activities to the web and mobile, and during covid that w...


Insights 9/1/23

Twitter's First Full Month as X is Also Its Highest in Mobile Revenue

August is behind us which means it's time to check in on Twitter's, I mean, X's revenue. August was X's first full mont...


Insights 9/1/23

Are Your Downloads Down? You're Not the Only One...

The last few years have been very strange in the App Store, and if you've been reading the newsletter for long enough yo...


Insights 9/1/23

Instacart is Going Public - Is It Still In Demand?

Instacart, the gig economy's shopping app, has filed to go public. If you haven't used the app, Instacart is like askin...


Insights 9/1/23

ChatGPT's Mobile Revenue Grew 38% in August

ChatGPT's own mobile app has been out for several months now giving us a glimpse into how important it is to have a mobi...


Insights 9/1/23

August Ended Disney+'s Longest Losing Run

Disney's revenue has generally been growing ever since it was introduced back in 2019. This year, however, revenue star...


Insights 8/25/23

Is Pinterest Still Growing?

If you've ever been down the rabbit hole of wedding plans, recipe ideas, or DIY projects, you've probably encountered Pi...


Insights 8/25/23

Why is Evernote Raising Its Price Again?

If you're an App Store veteran like me, when you hear the name quot;Evernotequot; you think of the most popular note tak...


Insights 8/25/23

Gmail's In-App Revenue Grew 179x Since 2021

Raise your hand if you've seen Gmail's paywall. I bet you haven't, but that doesn't mean Gmail isn't making money from i...


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